We’ve been thrilled so many people have a newfound interest in data workflow automation,” says Gwyneth Paltrow, as Astronomer turns scandal into smart marketing.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,