Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one of their signature dance commercials—which date back to the ‘90s—further ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The moment is also freshly off the heels of Sydney Sweeney's controversial denim advertisement for American Eagle, which was ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle controversy ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

A dynamic new denim campaign reclaims inclusivity after controversy. The renewed GAP brand just dropped its bold 'Better in Denim' campaign, starring internationally diverse girl group Katseye dancing ...

The girl group talks up their new Gap campaign, styling denim looks and reaction from performing at Lollapalooza. Plus: how to shop the pieces online.

Founded by curator Loren Cronk and L’Agence CEO Jonny Saven, a new mecca dedicated to denim’s past, present and future plans ...