On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Gap's new spot is cool and should bring all the girls to the yard, but will it appeal to a truck driver in Whitesburg, ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...