Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look ...

Deion Sanders isn't just developing a football team at Colorado, he's trying to mold his players into better men. Sanders, a ...

Netflix is putting “Prime Time” back under the brightest lights. The streaming giant’s new series, The Gamble and His Cowboys, revisits the dynasty years of the ...

Deion Sanders announced strict rules regarding class etiquette for his Colorado students before the start of his third year ...

The Pro Football Hall of Fame stands proudly in Canton, Ohio. But if you’ve been watching Colorado Buffaloes football lately, it feels like another NFL shrine t ...

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion ...

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders ...

Deion "Coach Prime" Sanders and the Colorado Buffaloes will start the 2025 regular season of college football in less than ...

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion ...

As the University of Colorado goes back to school, Deion Sanders set a strict code of conduct and dress code for his college football program. He requires ...

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime ...