The president of Nintendo of America, Doug Bowser, discusses the use of AI in games and whether Nintendo will begin using it ...

In an interview with The Post, Nintendo of America president Doug Bowser explains the company’s approach to pricing its new ...

If you're an Xbox fan of a certain age, you probably remember one of the most infamous moments in the brand's history that ...

Nintendo of America President Doug Bowser sat down with technology correspondent Steve Kovach in a CNBC exclusive interview ...

Nintendo’s Doug Bowser announces variable pricing for Switch 2 games, breaking away from unified prices. Learn how game costs ...

Nintendo is "actively assessing" the impact of U.S. President Donald Trump's tariffs will have on the Nintendo Switch 2.

Doug Bowser said that Nintendo is practicing "variable pricing" on Switch 2 titles. He does realize that's not actually reassuring, right?

Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could ...

Will Nintendo be able to keep up with demand this time around?

Bowser says Nintendo hasn't 'set a benchmark' for what the average Switch 2 game will cost.