On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Gap's new spot is cool and should bring all the girls to the yard, but will it appeal to a truck driver in Whitesburg, ...

Gap released its "Better in Denim" Fall 2025 campaign starring girl group Katseye. Directed by Bethany Vargas, choreographed ...

Despite the scorching heat of summer, I can't help but browse for my upcoming fall wardrobe. Or, more specifically, that ...