Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock. Jaguar is, after all, a well established premium brand, associated with sleek curves, racing and James Bond movies.
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
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