Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set. While it’s been nice to see TV prices fall in general over the years, there’s always room for even more discounts.

Amazon Prime Day is this week, and you can already start saving on TVs. Our deals team found the best discounts on top-rated models from Samsung, LG, Sony and more.

Samsung’s S95D 4K OLED TV can deliver stunning visuals even in spaces with bright lighting. A version of the TV with a cinematic 77-inch screen is available for more than 30% off during Prime Day 2025, bringing its price down to under $3,000.