The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

NBC’s broadcast of Thursday’s parade ranks as the most-watched entertainment program to air on linear TV in nearly five years.

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, up 10% from last year to mark a new all-time high audience for the event. With 23.