This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

Oregon State athletics is overhauling its structural approach to managing Name, Image and Likeness (NIL) deals for ...

John Mateer just helped put the entire world on to the Sooners with a dope NIL deal that you don’t see often today originally ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Being the starting quarterback of one of college football ’s iconic teams comes with its perks. Simpson is taking full advantage on Wednesday, revealing a new NIL partnership with the clothing brand, ...

Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the “Buffs Box” promotion ahead of the 2025 season ...

On Aug. 30, the Texas Longhorns will head to Columbus, Ohio, to face the Ohio State Buckeyes in their season opener.  In the ...

Northern Illinois won the line of scrimmage. It didn't allow a sack. It limited Notre Dame's top 10 rushing attack to just ...

A&M quarterback Marcel Reed and running back Rueben Owens inked name, image, and likeness deals to appear in commercials for ...