Sports Business Journal · 1d
Players Era Festival could set tournament precedent in NIL era
Events like the Players Era Festival -- a “first-of-its-kind, NIL-driven” basketball tournament featuring some of the top programs in the nation -- could “just be the beginning” for collegiate basketball programs looking for ways to earn money to fund NIL.
KBTX · 18h
How ‘And1′ T-shirts helped get Texas A&M men’s basketball team in Players Era Festival
This week, William’s Texas A&M men’s basketball team will participate in the inaugural Players Era Festival in Las Vegas, an innovative approach to the Thanksgiving-week tournament that ties name, image and likeness compensation with participation.
Madison.com · 2d
Players Era Festival organizers betting big NIL is future of college tourneys
LAS VEGAS — Players Era Festival organizers have done what so many other have ... so players must appear at ancillary events in order to receive NIL money. Strict pay for play is not allowed, though there are incentives for performance.
Las Vegas Sun · 1d
Thanksgiving Week college hoops week brings new-look Players Era Festival to tournament lineup
Eight of the nation's premier basketball programs are descending on Las Vegas during the traditional Thanksgiving tournament week for a unique event where real money for their school's name, image and likeness collectives is riding on the outcome.
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