2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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This luxury brand returns to F1 as official timekeeper from 2025
TAG Heuer will take the wheel to become Formula 1's official timekeeper again starting in 2025, marking the end of the ...
Luke Littler wears luxury £5,500 TAG Heuer watch during World Darts Championship demolition of Michael van Gerwen
LUKE LITTLER wore a luxury £5,500 as he beat Michael van Gerwen to win the World Darts Championship. The teen sensation created history as he became the youngest winner of the tournament. Littler ...
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Meet The Tag Heuer Innovator Growing Diamonds On its Dials
Carole Kasapi, movements strategy & haute horlogerie director at Tag Heuer, is a pioneer in her field, responsible for its ...
Quartz Watches Are Having a Movement
Long scorned despite being cheaper and more accurate than their mechanical counterparts, quartz watches are finally getting ...
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F1 Today | Mechanics move, Red Bull reveal and TAG Heuer takes new role
We're settling into the new year, and there's even more F1 news to share. TAG Heuer has officially become F1's new timekeeper ...
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TAG Heuer are back to being the Official Timekeepers of Formula 1
TAG Heuer and Formula 1 — two names that have been intertwined since the sport's golden age — are set to reunite in a partnership that’s as exciting as ...