Less than one week after revealing the cover art, tracklist, and release date for her upcoming album The Life of a Showgirl, Taylor Swift had another announcement at 2 P.M. ET today: She is selling a rare vinyl collection for her new album, available for only 48 hours.

Taylor Swift is starting off the week with another countdown sending fans into an excited whirlwind. The shimmering purple, four hour countdown popped up at 10 a.m. ET. The color reflects her "It's Rapturous" variant of her 12th studio album, "The Life of a Showgirl."

Follow our Taylor Swift live updates for all the latest on her upcoming album, “The Life of a Showgirl,” plus new photos, fan theories and more.

After putting the Swifties on alert last week with an appearance on "New Heights" and a new album announcement, Taylor Swift has got them in a frenzy again.

After counting down for several hours on Monday, generating headlines in anticipation of whatever she was about to announce, Taylor Swift revealed ... an album variant.

After McCall Mirabella saw that Taylor Swift had turned her website into a countdown yesterday, tells PEOPLE she decided to cancel a gym date that had been scheduled just the night before.

Swifties think the “New Heights” episode has even more Easter eggs, which are subtle hints at her next big musical or career move.