Luka Dončić has launched a pop-up experience and shop as part of his new venture, 77X, to coincide with this year's NBA All-Star Weekend. The Los Angeles Lakers point guard announced the launch of his ...

LOS ANGELES, Jan. 27, 2026 /PRNewswire/ -- Los Angeles Lakers star Luka Dončić today announced the launch of 77X, a company he built to create original entertainment, collectibles, merchandise, and ...

Luka Doncic is in his first full season with the Los Angeles Lakers, and he isn't wasting time taking advantage of playing in one of the NBA's biggest markets. And so while the NBA All-Star weekend ...

Los Angeles Lakers superstar Luka Doncic announced the launch of 77X, a company he built to create original entertainment, collectibles, merchandise, and live experiences for his fans. With this ...

Luka Dončić has launched 77X, a first-of-its-kind direct-to-fan platform created by an athlete The creator-led program is designed to combine fandom with interactivity, offering content, merch, ...

As I walked into a Sunset Boulevard venue this past February, Luka Dončić’s face greeted me, flashing across a wall of old-school televisions. The TV screens flickered between a surreal reel of images ...

Luka Dončić Discusses Lakers Trade: 'It Was Terrible' Fans were stunned when he shrugged off a franchise-shaking deal. Now, Luka Dončić explains his mindset, his first month in L.A., and life next to ...