What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...