Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do better for all runners.

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, ...

A storefront slogan meant to energize Boston Marathon week instead ignited backlash, with runners calling it exclusionary and out of touch.

Nike was reportedly forced to remove an "offensive" ad before the Boston Marathon on Monday. Monday, April 20 is Patriots' Day in Boston. The Red Sox will be playing an afternoon game and the 2026 ...

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That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original window messaging, which read "Runners welcome, ...