AI agents are being deployed in the millions by marketers. Consumers are going to get their own agents, too. Marketing and AI are getting married, and it’s a shotgun wedding. Marketing technology ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence ...

PubMatic, an advertising tech company delivering digital advertising performance, today launched PubMatic AgenticOS, an operating system to orchestrate autonomous, agent-to-agent advertising across ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. This voice experience is generated by AI. Learn more. This voice experience ...

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Businesses are always under pressure to get new customers, raise brand recognition, and keep long-term ties with custome ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...