Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta ...

According to the recent CMG Partners report, "Agile for Marketing (A4M)," 63 percent of marketing leaders consider agility a high priority, but only 40 percent rate themselves as agile. Today's ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Given that my company sells an agile platform and has more than 5,000 ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Birgitta Böckeler, Distinguished Engineer at ...

Opinions expressed by Entrepreneur contributors are their own. Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by ...

Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different ...

Simply applying a new methodology to your marketing practices is no guarantee that your marketers will magically become more effective and productive. Simply applying a new methodology to your ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...