AI tools help brokers with analytics, maintenance and screening tasks. Improper AI use can lead to discrimination or legal liability. Experts stress keeping “a human in the loop” to avoid costly ...

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Coca‑Cola’s AI Christmas ad led to pushback for the second consecutive year. The commercial’s creator fired back in defense of the controversial holiday spot. Coca-Cola released its 2025 holiday ad ...

Hosted by the Commercial Industrial Brokers Society of Long Island (CIBS), the program at 58 South Service Road in Melville featured Jonathan Buckelew, co-founder of CRE AI Studio, an AI education ...

McDonald's learned the hard way that consumers aren't exactly thrilled with the idea of AI-generated commercials after a holiday ad landed them in hot water. McDonald's Netherlands released the ...

Artificial intelligence is reshaping how agencies and brands approach strategy and execution. For agencies, what makes the best use cases so effective is not the AI technology itself, but the way it ...

Apple has created its new Apple TV+ streaming service introduction using entirely practical effects and in-camera techniques, drawing a sharp contrast with Coca-Cola's decision to produce its 2025 ...

For decades, commercial real estate investment sales brokerage has relied heavily on memory, relationships and anecdotal experience. Brokers would say things like, “He’s a good buyer,” or “They always ...

A stream of people showing up to a brightly lit front porch, each holding up a bottle of wine, spirits, or beer. This cozy winter scene depicted in a new advertisement for N.B. Liquor encourages ...