Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into its next generation of vehicles, starting with the 2026 BMW iX3, the company ...

Alexa will soon be able to orchestrate your home's smart lights with more finesse, Amazon announced this morning. Starting today, customers in the U.S. who've connected their lights with Alexa can set ...

Did our AI summary help? Amazon is giving its AI-powered voice assistant a sharper sense of humour. The company announced that Alexa+ will soon offer a new “Sassy” personality mode, designed to ...