Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that ...

Amazon Business, the e-commerce giant’s business-to-business (B2B) subsidiary, on Monday (July 18) released its first integrated broad-scale campaign, “Buy smarter. Dream bigger.,” per details shared ...

It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of ...

Amazon.com crafted a new business model in the 1990s for Internet entrepreneurs using the Web as a place for transactions. As consumers learned to replace physical distance with mouse clicks, Amazon ...

Andy Hoar doesn't shy away from making provocative statements on where the business-to-business market is heading. A little over a year ago, Hoar—Forrester Research's principal analyst for eBusiness ...

Drift, a conversational marketing and sales platform, announced a $60 million Series C funding round, which was led by Sequoia Capital and included additional contributions from CRV and General ...

In recent years, B2B companies have witnessed a profound shift in the way business buyers engage with them. Today’s buyers make decisions in groups and are inclined to maintain their anonymity for ...

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025. That ...

E-commerce is one of the hottest trends in B2B marketing. Inspired by their favorite B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences that ...