Amazon's top grocery executive Jason Buechel told staff that the company needs to make more "deliberate choices" to win over customers.

Amazon is closing its branded brick-and-mortar grocery stores, with the company consolidating its strategy under the Whole Foods name.

Amazon.com Inc. is shuttering its Amazon-branded grocery stores and automated grab-and-go markets, eliminating two centerpieces of its push into physical retail.

Amazon is rethinking its grocery business, and as part of that, it will shut down all of its remaining Amazon Go and Amazon Fresh physical stores. The company will convert some locations into Whole Foods Market stores.