Sweeney’s AE jeans campaign drew backlash after a tagline that many claimed contained racial undertones.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

American Eagle stock has soared after the viral Sydney Sweeney campaign drove record Thanksgiving traffic and boosted holiday sales forecast significantly.

Sydney Sweeney is American Eagle's It Girl. Sweeney, 28, starred in another ad for the brand while promoting their low-rise collection on Wednesday, July 22. In one shot, she crouched on the floor ...

ALBAWABA - In a new short interview, US President Donald Trump responded to the controversial Sydney Sweeney "Great Jeans" ...

Actress Sydney Sweeney is the face of American Eagle's new low-rise jeans campaign. The new denim collection features Y2K-inspired styles like wide-leg, baggy, and boot-cut jeans. Sweeney announced ...

Even with Syd, American Eagle women’s bottoms sales are still short. Despite the attention around American Eagle’s controversial “Sydney Sweeney Has Great Jeans” campaign and the follow-up “Syd For ...

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From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...