American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

We're taking a trip down memory lane. USA TODAY reporters and editors dusted off their childhood American Girl dolls for a nostalgic reunion after news of the brand's latest line. On April 7, American ...