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Tim Cook says 1 question helped him leave IBM for a struggling Apple

Apple CEO Tim Cook once faced a career decision that, by most rational measures, made no sense. After spending roughly 12 ...

Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026. In the interview, Cook revealed the two things that are ...

Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: 'Never ask what I would do'

Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $3.83 trillion tech giant: “I just put my head ...

When Steve Jobs Stepped Down From Apple, He Advised Tim Cook to Never Ask Himself This One Question

Cook said that Apple’s contentious meetings date back to “the creation of the company.” ...

Steve Jobs Gave Tim Cook One Piece of Advice. It Still Shapes Apple Today

Steve Jobs continues to leave his mark on Apple, largely through the lessons he imparted on the team that survives him, including CEO Tim Cook. Ironically, Cook has kept the founder’s mind alive ...

Extended interview: Tim Cook

In this web exclusive, Tim Cook, the CEO of Apple, talks with "Sunday Morning" correspondent David Pogue (author of "Apple: ...
The Financial Express

Ahead of Apple’s 50th anniversary, Tim Cook shares what truly matters at the company

In an interview on the CBS Sunday Morning show, Tim Cook, CEO of Apple, spoke about the key factors behind the company’s long-standing success.

Tim Cook reveals Steve Jobs's advice before handing over reins as Apple CEO: ‘Never ask...'

Steve Jobs, who resigned as Apple’s CEO in 2011 due to deteriorating health, reportedly wanted to ensure that Tim Cook would ...
The Financial Express

Apple CEO Tim Cook explains the secret behind brand’s success, says it cannot be easily recreated

Tim Cook revealed the secret behind Apple’s success during an interview on the CBS Sunday Morning. The conversation was part of the Cupertino-based tech giant’s anniversary celebrations.

Tim Cook Says Apple Meetings Are Full of Arguments. That’s the Point

In an interview with CBS Sunday Morning, Apple’s CEO explains the value of different opinions and perspectives.

Party of One: Tim Cook doubts Apple's 50-year-old DNA can be replicated

Apple is a "Party of One" in the world, according to CEO Tim Cook in a new interview weeks ahead of the company's 50th anniversary.

Apple CEO Tim Cook Says If You Look at Your Phone More Than Someone's Eyes, 'You're Doing The Wrong Thing'

There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way.