GlaxoSmithKline has struck up a year-long sponsorship deal with Cineworld Cinemas as part of a £2.5m marketing push for its Aquafresh Children's range. The toothpaste brand will run a 10-minute ...

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As the number one kids' oral care brand, 1 Aquafresh understands the importance of good oral care habits from an early age. As well as an oral care range suitable for every stage in a child's ...

Netmums.com has announced that both GSK-owned Oilatum and Aquafresh Kids have signed six-figure deals with the parenting site while its advertising spend has increased by nearly half. Both campaigns ...

Once your child’s first tooth comes in, it’s time to start brushing with a fluoride toothpaste, according to the American Academy of Pediatric Dentistry — doing so helps prevent cavities and gum ...