Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes "Rio," a 20 th Century Fox ...

Results from an augmented reality ad campaign for Saban Brands’ Power Rangers franchise have been tabulated to determine the AR impact on time spent with the ad and click-through rates. The campaign ...

Aviva is bringing characters to life in its augmented reality campaign. It is designed to raise awareness of the insurance provider’s product offering in the technology market. The campaign, supported ...

Lexis Public Relations was briefed by leading specialist IT recruitment website, CWJobs.co.uk, to create an integrated campaign that would boost job seeker traffic to the website and assure recruiters ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Augmented reality features can truly bring a brand’s campaign—and even its products—to life, right inside a prospective customer’s home or in other environments where they may be engaging online.

Coca-Cola today (April 8) announced a collaboration with Marvel that includes a new TV commercial, digital collectibles, prizes and an immersive augmented reality (AR) experience, per details shared ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Man alive, even Japan’s Red Cross Society is technologically-savvy. Commuters rushing through Akihabara station recently were treated to an augmented reality campaign urging them to donate blood.