The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

Experts gathered for the 2025 B2B Campaign Optimization Series to help attendees outmaneuver challenges and stay ahead of ...

Marketers in B2B companies have reluctantly moved into the digital era, forsaking expense accounts, business trips and person-to-person contact in favor of a more hybrid model that combines the best ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...