Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Mechanical idents or screen clocks were shown at major junctions between programmes and always before the news. The first BBC ident was introduced in 1953 in response to the impending launch of ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

Aardman have created three festive Wallace & Gromit idents which will appear across BBC One throughout December We’re so excited to have Wallace & Gromit back on the BBC this Christmas Day and what ...

Magic Light Pictures, along with Triggerfish Animation studios, have created new festive idents exclusively for BBC One and BBC iPlayer featuring celebrated characters from the adaptations of Julia ...

Add Yahoo as a preferred source to see more of our stories on Google. The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson and Axel Scheffler’s picture books with one ident featuring familiar faces from The ...