There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

Who knew there was a pen specially designed for women? The Bic pen "For Her" might be the first of its kind, but that didn't prevent Amazon.com reviewers from offering up snarky, sarcastic reviews of ...

JOHANNESBURG – A company famous for its pens marked a public holiday honoring women in South Africa with a Facebook post urging: "Think like a man." Amid a storm of protest that the ad was sexist, Bic ...

Bic has apologised after suggesting that women should "Think Like A Man" in an advertising campaign. The South African branch of the company marked National Women's Day with a poster urging women to ...