The New York Knicks have fully embraced the “Bing Bong” movement with their latest sound effect at Madison Square Garden. New York professional sports fans are desperate for some wins, but luckily the ...

The New York Knicks dropped to 5-2 after their loss to the Toronto Raptors, but they debuted a new sound effect during the game that really leans into their new catchphrase. After their season-opening ...

Yes, the five-note sound mark is really called the Intel Bong. Yes, the five-note sound mark is really called the Intel Bong. is a senior editor and founding member of The Verge who covers gadgets, ...

[Adopts heavy New York accent] THAT'S RIGHT! NEW YORK IS BACK! BING BONG! Fine. Where does this come from? Well, Knicks fans tend to be ... a little over the top to say the least. And when the team is ...