We as a society have evolved past the need for underwire in our bras.

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

When Elyse Kaye discovered that more than half of active, adult females like herself were not being served by the athletic wear industry, she decided to build a better mousetrap, or in her case, a ...