Oh, the humanity! A shocking number of businesses are oblivious to the countless ways their brand identity is being assaulted by people on the payroll. These companies are looking the other way and ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

It’s our firm belief that the B2B buyer engages with a brand on the same emotional level as they do with consumer brands – they just have a different frame of reference. Our brand guide explores how ...

This page features an overview of brand guidelines for UC San Diego's Scripps Institution of Oceanography. A unified brand aids in how we position Scripps, creates consistent messaging for our broad ...