Once, this was a no-brainer. After Nike’s success putting its swoosh on apparel in the ’90s, everybody got into the act. Consumers happily served as free brand billboards, so it seemed like a great ...

This week, in an industry-first, TTC Tour Brands—the collection of tour brands from The Travel Corporation, including Trafalgar, Contiki, Luxury Gold, Insight Vacations, Brendan Vacations and ...

TTC Tour Brands, which include Trafalgar, Contiki, Luxury Gold, Insight Vacations, Brendan Vacations and Costsaver, is getting rid of its branded merchandise as a step towards its net zero ...

Some of us are still in shock that Elon Musk decided to rename Twitter to X, but it’s true. After changing the app icon and putting up a glowing sign (that’s been taken down), he is now looking to do ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

When it comes to the final analysis in terms of sales, people do business with those that they know, like and trust. But if you are a vendor or service provider, how can you persistently reach out in ...

Elon Musk is having another garage sale, this time dumping all of the leftover junk around X headquarters that belongs to the former Twitter brand. The auction currently includes more than 600 items, ...

Many influencers receive so many gifted items from brands that keeping track and making space for all of them can turn into an impossible task. While creators normally get paid to create sponsored ...

There is intention beyond “I need to give a gift”. Why then, do we treat corporate gifting differently? Businesses are wasting money on corporate gifts that aren’t thoughtful or useful, which are ...