At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Here’s the deal: Chasing quick wins is a fool’s errand. Sure, those quick wins and immediate sales might pad the quarterly reports, but they’re definitely not setting you up for sustained and ...

If you’re building links using the same tactics you were years ago, it’s time to take a fresh look at what actually works today. (Hint: It’s definitely not paid guest posts.) Still chasing link ...

When did marketing become more about spreadsheets than stories? We’ve gotten so good at measuring people, we’ve nearly forgotten how to connect with them. While technology lets us gather insights at ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

However, like other fractional roles, hiring a fractional customer success leader can bring scale, and expertise to help build your future full-time team. For early companies, fractional customer ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

Understand your customer by grasping their challenges and industry context to offer tailored solutions. Be proactive and accountable by anticipating needs, communicating transparently about issues, ...

Rob Gerczak has built mutual business relationships with sealcoating, paving, and general contractors allowing him to obtain striping jobs without having to directly sell to the owner. When Rob ...