When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

The bottom line is that despite promising a 360 degree view of the customer, and all the benefits of that level of visibility into customer relationships, CRM systems continue to suffer from lack of ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

With all the excitement around Salesforce’s growth, has building customer relationships grown as well? For some, a CRM is viewed simply as what the acronym (customer relationship management) stands ...

CRM has been around for more than a decade now. What follows are 12 critical lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build ...

Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still, they see an enormous difference between their ...

At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A ...

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the ...