*(CNN) — We’ve seen spray-on hair, a spray-on dress, and now — marathon-winning spray-on shoes. Swiss sportswear brand On is the latest company to embrace advanced “spray-on” materials with a ...

The origin story for On’s LightSpray technology seems tailor-made for Hollywood (cue the Damon and Affleck script). It all started on Halloween several years ago, when Johannes Voelchert, the senior ...

Forbes contributors publish independent expert analyses and insights. I have had a lifelong love of both history and the Olympics. Kenyan distance runner Hellen Obiri won a bronze medal in the women’s ...

If you’ve ever run a race, or seen people training for one, you’ve likely come across them: sneakers with sky-high cushioning that look like they could spring you into outer space. And to some degree, ...

Editor’s note, April 27, 2026: The Adidas Adios Pro Evo 3, the shoe Sabastian Sawe wore when he ran sub-2 at the London Marathon, is out today. We’ve yet to test it, but highly recommend our Best ...

Back in the 1990s, Reebok attempted to make carbon-plated running shoes, but the Nike Vaporfly 4% brought this technology to a wider audience when it appeared in the 2016 Olympics. Promising a 4% ...