Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat

Walk in your trap and take over your trap.” is a saying many athletes say in the sports world, when on the road facing an opponent, and that’s exactly what the Thunder did, taking down the Celtics 118-112.

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD Garden Arena and the famed Prudential Towers, a reminder to the Mass fans that, in the night, SGA will thwart any villainous attempts at evil.