Center Fresh has introduced a new flavour - Center Fresh ‘Fruity Mints’ a novel combination of Fruit and Mint flavours. This extension is aimed at increasing penetration by bringing in new consumers ...

Center fresh, the brand from Perfetti Van Melle India, promises fresh breath. In the ‘new normal’ followed by opening up of several workplaces, people are now spending more and more time behind masks ...

Love is in the air and Center fresh sure does know how to capture the moment! Perfetti Van Melle India's Center fresh has a way of bringing a fresh approach to their campaigns embodying the nucleus of ...

Center fresh has rolled out a new digital campaign featuring Rohit Saraf and Alaya F to celebrate Fresh Breath Day. The campaign focuses on modern dating conundrums and seeks to change the dating ...

Perfetti Van Melle’s confectionery brand Center fresh has launched Center fresh Mints ‘Clean Breath’ which marked its foray into the ‘Intense Mints’ segment. The 3-layer product is made using ...

Center Fresh has extended its 'Zubaan Pe Rakhe Lagaam' proposition with a digital campaign inspired by the popular game of dumb charades. Center Fresh has extended its 'Zubaan Pe Rakhe Lagaam' ...

MUMBAI: In 2019, Center fresh - the iconic chewing gum brand from Perfetti Van Melle, celebrates its 25th anniversary in India. And in this milestone year, the brand has launched a new innovative ...

Ad making is an art. The creator can touch various chords from the emotional one to the comical. While most ads focus on the emotional or a rational chord, Center Fresh is one of the brands that go ...

Perfetti Van Melle’s Center Fresh has released its new film, ‘Jadoo’ in partnership with Dharma 2.0. Conceptualised by Dharma 2.0, Wavemaker India and Ogilvy, the campaign’s narration pivots on the ...

Don’t let masks and the pandemic stop you from falling in love. That, it seems, is the message in Perfetti Van Melle-owned brand Center Fresh’s latest ad campaign. The brand in collaboration with ...