Geoffrey Moore is one of those rare business authors and experts that has written a book that “belongs on that small and select shelf of ‘must-reads’ in technology marketing,” says Gord Hotchkiss, ...

Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the ...

The most influential book on hi-tech marketing of the last twenty years or so has to be Geoffrey Moore’s Crossing the Chasm. I doubt that there is anyone in marketing reading this blog who has not ...