Unless you're a real grease monkey or a die-hard fan of Chevrolet cars, you may not know that the now-famous logo for the American car brand is actually referred to as a "bowtie." Others call it a ...

The Chevrolet Corvette’s history dates back to the early 1950s, when GM design boss Harley Earl decided it was time to take advantage of the newfound passion for European sports cars and racing that ...

As one of the most well-known emblems in the automotive industry, the Chevy bowtie remains a symbol of the American brand's long and storied history - having changed little since its introduction in ...

While the Corvette logo has contained many of the same elements over the years, the way these elements have been presented has changed quite dramatically in the run up to the Corvette C8.

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...