As people adopt new trends and cultures, algorithms change in response. Brands keeping their fingers on the pulse of these changes can feel obligated to shift their budgets, edit their content ...

In a few short years, we've learned to delegate all manner of tasks to computers. For music recommendations or driving directions or academic scouring, we readily turn to our clever machines. They do ...

Independent advertising agency Rediffusion has launched Rediffusion Narrative, a creative content division focused on brand integrated storytelling. Launched on the auspicious occasion of Baisakhi ...