It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between ...

ROCHESTER, N.Y.--(BUSINESS WIRE)--Butler/Till, a Rochester-based media and advertising agency, today announced its acquisition of Brand Cool Marketing, a recognized, national innovator in clean energy ...

Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While most ...

This article is by Donna Sturgess, founding partner and president of Buyology, and John Nugent, VP of brand strategy and innovation firm, Dragon Rouge. Business leaders can now determine whether their ...