Are you a print subscriber? Activate your account. By Paul Suchman - 1 hour 2 min ago By Parker Herren - 4 hours 43 min ago By Adrianne Pasquarelli - 4 hours 43 min ago 22 hours 2 min ago By Rob ...
A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.
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