When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

A clearly defined purpose helps attract the right clients, leading to stronger, more productive relationships and minimizing issues like miscommunication and scope creep. A defined and clear “why” not ...

Corporate purpose is the reason a business exists beyond making a profit. A company with a strong corporate purpose sets forth a vision of a better world and commits to helping make that vision into a ...

LEXINGTON, KY (April 7, 2023) – Magdalena Racing, Colette Marie Vanmatre and James Ball’s Defining Purpose surged to the front at the top of the stretch and then held off late bids from favored ...

Coady Photography Defining Purpose, trained by Kenny McPeek, clinches a spot in the Kentucky Oaks by winning the Ashland on Friday at Keeneland. LEXINGTON, Ky. -- Defining Purpose handed Punchbowl her ...

One of the most challenging things for an individual is to define a goal and work toward it. Businesses have a similar problem when it comes to determining the purpose of individual offices. A clearly ...

LEXINGTON, Ky. — Trainer Kenny McPeek joked he’s the Ricky Bobby of the Kentucky Oaks — “If you’re not first, you’re last” — but he’ll get another chance to shed the label in four weeks thanks to a ...

Throughout our lives, we accept a number of predefined roles, each with associated tasks, schedules, and behavioral expectations. These roles—student, employee, spouse, parent, and so on—help us ...

When you ask someone about their career and job, they can easily explain what they do and how they do it, but if you ask them why they do it, many struggle with the answer. Knowing your "why" should ...