Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, ...

Outsourcing is very common in supply chain management. The 3PL industry, outsourcing of logistics, is estimated to be over 750 billion dollars globally. Contract manufacturing is roughly the same size ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service ...

NEW YORK, Oct. 05, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced machine learning driven recommendations for A/B ...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: With Demand Manager, Rubicon Project Introduces Prebid as a Service; ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among ...