Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this ...

Outsourcing is very common in supply chain management. The 3PL industry, outsourcing of logistics, is estimated to be over 750 billion dollars globally. Contract manufacturing is roughly the same size ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)-- Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, ...

Demand management solutions have improved on many fronts. One area where some solutions have made particular progress is in the area of providing highly flexible solutions that can evolve as the ...

NEW YORK, Oct. 05, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced machine learning driven recommendations for A/B ...

There is constant debate about demand generation vs. brand that stretches from within marketing to the C-Suite to investors. CMOs are hired (or not) for specializing in one over the other. But, I ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service ...

ST. LOUIS--(BUSINESS WIRE)--Demand Management, Inc., a leading global resource for cloud-based supply chain management solutions, announced today the general availability of its new SaaS-based ...

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among ...