BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...
A study called “Branded in Memory” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of ...
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