Energizer brand batteries sit on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, April 30, 2014. Duracell has filed a lawsuit against Energizer. The battery companies are battling ...

BETHEL, Conn.--(BUSINESS WIRE)--Duracell, one of the leading battery manufacturers in the world, today announced the launch of their #BitterIsBetter Campaign to encourage parents and caregivers to ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim of ...

In a battle of the batteries, Duracell has sued Energizer, accusing its rival of crossing the positive line and misleading consumers in a nationwide TV and online ad campaign about whose batteries ...

Duracell batteries are everywhere—TV remotes, game controllers, flashlights, and just about any gadget that needs a reliable power source. And that's no accident. With a reputation built on longevity ...

We may receive a commission on purchases made from links. Batteries aren't quite as omnipresent as they once were, since so many modern electronics come with rechargeable lithium-ion battery packs ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. AA batteries are just like socks: they ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Duracell / Mashable ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...