Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.

For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and conversion rate determined performance. That model just changed. With the ...

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When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...